Alex Navas

If you’ve been in marketing communities within the last 5 years, you’ve probably heard the term “lead magnet”. If you haven’t, well, now you have. A lead magnet is a valuable resource you give away in exchange for your prospect’s contact information, like their name and email address or their phone number. You can think of lead magnets like ethical bribes because

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These days, just having a website isn’t enough to grow your small business. After all, most businesses have what we like to call “digital brochures” online, rather than conversion focused websites. If you don’t know the difference, we’ll get into that shortly. As I mentioned, small businesses that we talk to and encounter online has digital brochure websites which provide

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I was working with a client to improve his marketing results online when he showed me the website he paid $1,500 for. After reviewing it, I realized the website was actually bad for his business rather than a tool to get more customers. When I first heard he had a website I was pretty happy for him since he normally doesn’t use

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Small business productivity is perhaps one of the most important aspects to business success. In fact, the more productive you are, the more high paying activities you’re able to do which brings in more revenue. It’s for that reason that I’ve decided to create a series of small business productivity tips videos to help you get more done in less

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What do you do when you have leads that you’re generating in your business AND you have a list of past clients that you don’t know what to do with? This isn’t a trick question but one that most businesses must consider. Typical businesses focus on lead generation and spend the most money in this area of marketing. While lead

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I came across this video recently and it made me this, “Does marketing in directories actually still make sense?” For years consumers and businesses alike have used the Yellow Pages (and other business directories) to find clients in their local area. However, now that technology hands you literally thousands of results with a single 2-3 word phrase, the question is,

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Have you wondered what it truly takes to grow your business without being overwhelmed at all the marketing and advertising possibilities most people thing about? Business growth is an important key, but it helps when you can focus on what matters most. I remember when I first started coaching entrepreneurs back in 2008. They all had similar problems getting more

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